Case Study

attorly PORTFOLIO Financial Tax Consultancy

Client

Phoenix Flexibles Pvt Ltd

Geography / Sector

India / Packaging

Project objective

Exclusive sell-side advisor to the Company
Buyer: Amcor Flexibles
Exclusive sell-side advisor to the Company
Buyer: Amcor Flexibles

RCS Scope of Work

Phase 1 – Identifying Potential Buyers
  • Identified a long list of potential strategic investors.
  • Prepared management presentations and Information Memorandum.
  • Contact potential buyers.
  • Solicited indication of Interest
Phase 2 – Preliminary Negotiation and Valuation
  • Conducting valuation based on – Trading comparable, Transaction comparable, and Discounted Cash Flow (DCF).
  • Indicative price strategy.
  • Signing of Letter of Intent.
Phase 3 – Transaction Execution
  • Final price negotiation.
  • Signing of definitive agreements.
  • Covenants for deal closure.
  • Negotiated employment agreements.
  • Amendments to the Articles of Association.
  • Issue/transfer of share certificates, and legal compliances.

Client

Scorpius Trackers Pvt Ltd.,

Geography / Sector

India / Renewable Energy

Project objective

Exclusive sell-side advisor to the Company
Buyer: Gensol Engineering Ltd.
Exclusive sell-side advisor to the Company
Buyer: Gensol Engineering Ltd.

RCS Scope of Work

Phase 1 – Identifying Potential Buyers
  • Identified a long list of potential strategic investors.
  • Prepared management presentations and Information Memorandum.
  • Contact potential buyers.
  • Solicited indication of Interest
Phase 2 – Preliminary Negotiation and Valuation
  • Conducting valuation based on – Trading comparable, Transaction comparable, and Discounted Cash Flow (DCF).
  • Indicative price strategy.
  • Signing of Letter of Intent.
Phase 3 – Transaction Execution
  • Final price negotiation.
  • Signing of definitive agreements.
  • Covenants for deal closure.
  • Amendments to the Articles of Association.
  • Issue/transfer of share certificates, and legal compliances.
  • SEBI and Stock Exchange compliances

Client

WeShine Tech,

Geography / Sector

India / EdTech

Project objective

Exclusive sell-side advisor to the Company
Buyer: Vela Software. (operating group of Constellation Software Inc.)
Exclusive sell-side advisor to the Company
Buyer: Vela Software. (operating group of Constellation Software Inc.)

RCS Scope of Work

Phase 1 – Identifying Potential Buyers
  • Identified a long list of potential global buyers and strategic investors.
  • Prepared management presentations and Information Memorandum.
  • Contact potential buyers.
  • Solicited indication of Interest
Phase 2 – Preliminary Negotiation and Valuation
  • Conducting valuation based on – Trading comparable, Transaction comparable, and Discounted Cash Flow (DCF).
  • Indicative price strategy.
  • Signing of Letter of Intent
Phase 3 – Transaction Execution
  • Final price negotiation.
  • Signing of definitive agreements.
  • Covenants for deal closure.
  • Negotiated employment agreements.
  • Amendments to the Articles of Association.
  • Issue/transfer of share certificates, and legal compliances.

Client

ABS Aircon Engineers,

Geography / Sector

India / HVAC

Project objective

Exclusive advisor to sell majority in the Company
Buyer: Fujitsu General Ltd. (Japan)
Exclusive advisor to sell majority in the Company
Buyer: Fujitsu General Ltd. (Japan)

RCS Scope of Work

Phase 1 – Identifying Potential Buyer
  • Identify long list of potential global buyers and strategic investors.
  • Prepared management presentations and Information Memorandum.
  • Contact potential buyers.
  • Solicited indication of Interest.
Phase 2 – Preliminary Negotiation and Valuation
  • Conducting valuation based on – Trading comparable, Transaction comparable and
  • Discounted Cash Flow (DCF).
  • Indicative price strategy.
  • Signing of Letter of Intent.
Phase 3 – Transaction Execution
  • Final price negotiation.
  • Signing of definitive agreements.
  • Covenants for deal closure.
  • Negotiated employment agreements.
  • Amendments to the Articles of Association.
  • Issue / transfer of share certificates, legal compliances.

Client

SDS Biotech K.K

Geography / Sector

Japan / Agrochemicals

Project objective

Buy-side advisor to acquire Indian agro-chemical company
Target: Sree Ramcides Chemicals Pvt. Ltd.
Buy-side advisor to acquire Indian agro-chemical company
Target: Sree Ramcides Chemicals Pvt. Ltd.

RCS Scope of Work

Phase 1 - Market Mapping and target screening
  • Analysis of Indian agro-chemical industry
  • Developing potential list of acquisition targets
  • Initial management discussions
  • Information gathering
Phase 2 - Target Evaluation and Due Diligence
  • Company evaluation
  • Financial and legal DD
  • Plant visit and detailed management discussion
  • Business plan evaluation
  • Valuation negotiation and signing of MoU
Phase 3 - Transaction Execution
  • Final price negotiation
  • Signing of definitive agreements
  • Covenants for deal closure
  • Amendments to the Articles of Association
  • Issue / transfer of share certificates, legal compliances
  • Post closure adjustments
Greenfield
Project managers for setting up a Greenfield manufacturing facility for Belden Asia (Hong Kong) Ltd., to manufacture Networking Components and Cables.
Belden Inc., is a NYSE listed global leader in high quality, end-to-end signal transmission solution to meet mission critical network infrastructure needs for industrial, enterprise, broadcast and consumer electronics. Belden Inc, has total annual revenue of USD 2.5 billion and has operations in Americas, EMEA and APAC.

Location assessment and finalization

  • Location advisory based on end use product profile.
  • Site selection matrix and cluster survey.
  • Researched and document report on location assessment and ranking.
  • Qualitative and quantitative comparisons coupled with recommendations
  • Interacting with landowners, developers, trusted local associates and established contacts.
  • Preliminary assessment of various options such as Build to Suit, Owned Land, etc.
  • Land valuation report.
  • Negotiate agreement terms, legal due diligence (property title search) and acquisition.
  • Approval from relevant Government departments and other agencies as required.

Setting up a Greenfield manufacturing plant

  • Assist in appointing various agencies like Industrial Architect, Civil Contractor, MEP contractors, Electrical Contractors.
  • Obtain Statutory approvals like consent to operate, consent to establish, fire safety approval, factory license for manufacturing and assembly of products.
  • Industrial and taxation policies related to setting up industrial units by Foreign company.
  • Assist in applying for incentives and benefits under Central and State Industrial Policies.
  • CXO level Recruitment support.
  • Staffing support for skilled workforce.
BUSINESS DEVELOPMENT
Strategic / Business advisors to initiate and deliver on GO TO MARKET strategy to Belden Inc. (USA) for providing industrial networking products and solutions in India.
Belden Inc., is a NYSE listed global leader in high quality, end-to-end signal transmission solution to meet mission critical network infrastructure needs for industrial, enterprise, broadcast and consumer electronics. Belden Inc, has total annual revenue of USD 2.5 billion and has operations in Americas, EMEA and APAC.

Market Mapping and Competitive Intelligence

  • Identification of key market segments for Belden products in India
  • Formulated strategy to pursue opportunities in Renewable energy, Railways, Marine and Mining sectors

Distribution Channel and Supply Chain Design

  • Vendor identification, due diligence and index mapping
  • Distributor network effectiveness
  • Logistics and supply chain planning
  • Import / Export channel partners identification
  • Import rules and tariff validation

End use meetings

  • Mapping of upcoming and existing projects in identified market segments
  • Reaching out to the project owners / contractors / consultants whom project packages has been allotted
  • Setting up meeting with the decision makers
  • Technical presentation and Product demo
  • Securing buying interest

Distribution Channel and Supply Chain Design

  • Vendor identification, due diligence and index mapping
  • Distributor network effectiveness
  • Logistics and supply chain planning
  • Import / Export channel partners identification
  • Import rules and tariff validation
Strategic / Business advisors to initiate and deliver on GO TO MARKET strategy to Tripwire Inc. (USA) for providing Cybersecurity solutions in India.
Tripwire, a leading global provider of advanced threat, security and compliance solutions. It offers cutting edge solutions for security and vulnerability management to detect, prevent and respond to growing cybersecurity threats.

Market Mapping and Competitive Intelligence

  • Mapping Enterprise Cybersecurity market in India.
  • Demand assessment – identification of key market segments for Tripwire products in India.
  • Formulated strategy to pursue opportunities in Banks, Asset Management Companies, Insurance Companies, Stock Exchanges and Industrial Enterprises.

End use meetings

  • Longlisting of companies with cybersecurity requirements and budgets across identified segments.
  • Reaching out to the CTO and CISO in each target company.
  • Setting up meeting with relevant stakeholders to pitch for technical discussion.
  • Technical presentation and Product demo.
  • POC support and Securing buying interest.
Strategic / Business advisors to initiate and deliver on GO TO MARKET to Panasonic Production Engineering Co. Ltd., (Japan) for Advance Solar Wafer Slicing Production Line, High Efficiency Bifacial Solar Cell Line in India
Panasonic Production Engineering Co. Ltd., (PPE) is part of Panasonic Corporation. PPE provide technology support to Panasonic Corporation which includes production equipment, software development, maintenance, product innovation and advanced manufacturing system development to solve manufacturing issues. Panasonic Corporation has consolidated annual revenue of USD 75 billion.

Market Mapping and Competitive Intelligence

  • Indian PV module demand assessment
  • Mapping new Capex announcements.
  • Porter’s five forces analysis
  • SWOT analysis
  • Product positioning and pricing strategy

End use meetings

  • Tracking upcoming Capex in identified market segments
  • Reaching out to the project owners / contractors / consultants involved in setting up new PV manufacturing facilities
  • Setting up meeting with the decision makers.
  • Technical presentation and Product demo.
  • Securing buying interest
Project managers for setting up a Greenfield manufacturing facility along with Global sales advisory for Saatvik Green Energy (India) to manufacture 500 MW PV module
Saatvik Green Energy is new business venture conceptualized as part of diversification by an Indian family group engaged in manufacturing of fatty acid, soap noodles, specialty chemicals and edible oils.

Technology Selection

  • Identify and evaluate different technology options.
  • Preparation of detailed technical specifications for all buyout items such as plant and machinery, HVAC systems and other allied equipment.
  • Conduct a detailed Due Diligence on various plants & machinery and equipment based on key parameters such as:
  • Current and future expected capital costs
  • Efficiencies (including sensitivity to ambient temperature)
  • Performance of existing solar panel plants
  • O&M costs including manpower requirements
  • Expected wear and tear, degradation of machinery.

Government Registration

  • Apply for registration with MNRE and State Nodal agencies.
  • Application for Capital subsidy from DIETY.
  • Liaison with relevant government agencies for approval in order to participate in tenders and supplies

End use meetings

  • Prepare long list of purchase and supply items.
  • Prepare purchase orders and supply contracts.
  • Identify all necessary guarantees and warranties associated with supplies and the technology.
  • Support all necessary inspection and test of all material required for the Project

Sales and Marketing

  • Assist in the Quality certification process, both for the manufacturing plant and for the Solar Panels.
  • Assist in appointing external agency for ISO Certification 9000/14000/18000.
  • Identify certifying agencies viz TUV, SGS, etc for Certification such as IEC, UL, Salt Mist and others for Solar Panel to enable export approval.